"Meta Platforms is laying the groundwork for a potential move into connected TV (CTV) advertising, as it looks to extend its performance-driven ad model beyond mobile and desktop environments. Sources familiar with the discussions say the company has held exploratory talks since early 2025 with key supply-side players, including Magnite and FreeWheel, as well as TV manufacturers and publishers, to investigate how it could access premium streaming inventory at scale."
"News UK has launched Times ExplorAItion, a synthetic audience planning tool. The product combines subscriber behaviour, reader panels, engagement metrics, and industry data to generate simulated audience segments. Advertisers can use these models to test messaging, formats and propositions instantly."
Meta Platforms is considering a move into connected TV advertising to expand its performance-driven ad model. The company has engaged in talks with supply-side players and TV manufacturers to access premium streaming inventory. Meanwhile, News UK has introduced Times ExplorAItion, a synthetic audience planning tool that helps advertisers create simulated audience segments using various data sources. This tool aims to assist advertisers in testing messaging and formats while also informing internal strategies for editorial and subscription growth.
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