In this episode of the Marketing Vanguard podcast, CMO Kate Wik discusses the evolution of Las Vegas from a gaming-centric destination to a multifaceted entertainment hub. With a focus on hospitality, Kate highlights the city's unique approach to leisure and business tourism, drawing in 41 million visitors annually. She emphasizes how Las Vegas is constantly innovating to connect brands with engaged audiences, leveraging her nearly 15 years of experience in the industry to drive this transformation.
"Vegas is known for constant evolution. People don't really think about that, but we are this super dynamic city that is innovating and evolving on a daily basis."
"Las Vegas continues to evolve and innovate while maintaining its core identity as a hospitality-focused city, transforming from a gaming-focused destination to a multifaceted entertainment hub."
Collection
[
|
...
]