UFC CEO Dana White announced a significant partnership with Meta to improve fan engagement and introduce AI-generated fighter rankings. Describing Meta as the first official fan technology partner, White emphasized the potential of utilizing platforms like Instagram, Facebook, and WhatsApp to create unique experiences for UFC enthusiasts. The partnership aims to address issues with the existing ranking system, with a new AI-based ranking system set to launch soon. White believes that this collaboration will transform the fan experience in the coming years, promising exciting developments ahead.
UFC and Meta just signed a massive long-term partnership. Meta will now become UFC's first ever official fan technology partner.
This is great news for UFC fans. Meta will use all of their bad ass apps and technology like Instagram, Facebook, Threads, WhatsApp, and Meta AI to create amazing content and experiences for UFC fans.
We've already started to work with Meta to create a new fighter ranking system that will debut later this year, thank God.
The next few years will be an absolute game-changer for fans of this sport. Stay tuned everybody.
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