"Google Ads announced AI Max is rolling out to all as a beta, plus announced a number of new features for advertisers. Google is testing sponsored ads with search refinement options. Google tests dropping hotel star reviews for the hotel's web site and phone number. Google is testing local ad cards in the search results. Bing is testing link icons in the sitelinks."
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Google Ads launched AI Max as a beta for all advertisers and introduced several new advertising features. Google is experimenting with sponsored ads that include search refinement options and is testing local ad cards in search results. Google is also testing removal of hotel star reviews from hotel website listings and phone numbers. Bing is testing link icons within sitelinks to modify how sitelinks appear. Multiple search forums and news sources are aggregating these updates and providing channels for feedback and subscription across social and podcast platforms.
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