"Google is not killing off schema, but its structured data and rich results support in Google Search does change often enough. Google's negative review extortion form does seem to work. Google AI Overviews are showing more free product listings. Google Ads has a new summary for your budget and bidding optimization setting. Microsoft Clarity is now required for third-party publishers to be paid for clicks and impressions by Microsoft Advertising."
"Nit - images don't use rel=canonical. I'd generally focus on how they're used in search. If a resource is served on URLs A & B, and nobody ever sees URL A, then it's effectively just on URL B (so I'd verify that)., John Mueller on Bluesky Percentage of Google visitors who also visited ChatGPT: January 2025: 10.0% February 2025: 10.9% March 2025: 11.2% April 2025: 12.6% May 2025: 12.2% June 2025: 12.6% July 2025: 12.9% August 2025: 14.3% September 2025: 13.8%, Similarweb on X"
Google continues to change structured data and rich results behavior in Search while maintaining schema support. Google's negative review extortion form appears effective for some complaints. Google AI Overviews are surfacing additional free product listings alongside other result types. Google Ads added a new summary for campaign budgets and bidding optimization settings to aid advertisers. Microsoft Advertising now requires Microsoft Clarity for third-party publishers to receive payment for clicks and impressions. Industry commentary notes UI tests, campaign management advice ahead of BFCM, canonical use for images, cross-visit stats with ChatGPT, and caution about unchecked AI development.
Read at Search Engine Roundtable
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