"Google Ads launched journey-aware bidding, expanded smart bidding exploration and budget pacing. Google may adjust its site reputation abuse penalty and policy for EU news publishers. Google AdSense will stop the back button trigger for vignette ads. Google Ads will require passkeys for certain sensitive actions. Microsoft Advertising added custom columns for all conversion metrics."
"We are seeing new Google search ranking volatility heat up today, it seems weird. Google Ads launched journey-aware bidding, expanded smart bidding exploration and budget pacing. Google may adjust its site reputation abuse penalty and policy for EU news publishers."
"Hey Lawyers!!!!!!!! ChatGPT Ad Policy Update!!! "Medical, legal, and financial advice contexts are no longer categorically blocked from ads by default." You Gonna Want The Literally MOST Obsessed Legal Marketer Globally To Be."
"Typical issue from over-relying on LLMs. They're smart, but they're just snapshots of the past. SEOs, GEOs Want to control LLMs? Push fresh content and remove outdated pages fast ideally with IndexNow. Take back co, Fabrice Canel on X"
Google search ranking volatility increased. Google Ads launched journey-aware bidding, expanded smart bidding exploration, and added budget pacing. Google may adjust the site reputation abuse penalty and policy for EU news publishers. Google AdSense will stop triggering the back button for vignette ads. Google Ads will require passkeys for certain sensitive actions. Microsoft Advertising added custom columns for all conversion metrics. Additional updates include a GEO-first agency RFP, changes to ChatGPT ad policy for medical, legal, and financial advice contexts, missing AI Mode in some Google Workspace accounts, and guidance to refresh content and remove outdated pages quickly to avoid issues from over-relying on LLM snapshots.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]