The article emphasizes the importance of cultivating a strong company culture within brokerages, contrasting traditional 'Lily Pad' brokerages, which focus on quick commission gains, to The Agency's commitment to collaboration and long-term career growth. By integrating culture into every aspect of operations, including onboarding and leadership development, The Agency seeks to create a cohesive, thriving team. The author stresses that a brand is fundamentally linked to a company's culture, advocating for intentional efforts to define and promote core values as a daily practice, rather than a mere statement on the wall.
Culture doesn't happen by accident - it's built with intention. To get started, ask yourself which of your values are non-negotiable?
We've taken a different approach rooted in collaboration, inclusivity, and long-term vision. A thriving culture is the foundation of a top-producing team.
Collection
[
|
...
]