CTV viewership rebounds to near pandemic-era levels | MarTech
Briefly

from MarTech4 months ago
The CTV Trends Report 2024 indicates that average daily CTV viewing hours are up 5% year over year, nearing pandemic-era levels after recent declines, driven by major events.
MarTechhttps://martech.org/ctv-viewership-rebounds-to-near-pandemic-era-levels/
A significant part of the CTV rebound is attributed to longer session lengths, which have increased by 7% year over year, highlighting viewer loyalty amidst competitive streaming offerings.
MarTechhttps://martech.org/ctv-viewership-rebounds-to-near-pandemic-era-levels/
Read at MarTech
#ctv-trends #viewership-statistics #streaming-services #pandemic-rebound #advertising-metrics
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