"43% of influencers in North America report that tools help streamline their workflows, while 30% have seen no significant impact according to April 2025 data from URLgenius."
"59% of North American creators and influencers use AI tools for content creation or business operations at least occasionally, highlighting a growing trend in the market."
"Popular AI tools among content creators include ChatGPT and Claude, used by 38%, while audio and image generation tools are also gaining traction with 21% usage."
"Fostering partnerships with AI-savvy creators can enhance efficiency, but it's crucial to provide support to those hesitant about adopting new technologies."
According to April 2025 data from URLgenius, 43% of North American influencers believe that tools significantly enhance their workflows, even though 30% report no noticeable effect. A substantial 59% of these creators frequently utilize AI tools for various tasks, with ChatGPT and Claude being the most popular choices. The research highlights the potential for partnerships between AI-savvy creators and marketers to boost productivity. However, it's essential to address the concerns surrounding visibility as platform algorithms evolve, ensuring all creators feel supported.
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