Comcast Preps To Sell Its Hulu Stake To Disney; On The Frontlines Of TV's Measurement Battle | AdExchanger
Briefly

from AdExchanger11 months ago
Comcast is preparing to sell its 33% stake of Hulu to Disney.Disney CEO Bob Iger told investors that Comcast and Disney were in talks about Hulu's fate.On Tuesday, Comcast CEO Brian Roberts confirmed "it's more likely than not" that Comcast will sell to Disney, reports.The news comes on the heels of announcing a "one app experience" with Disney and Hulu, which is coming to the US later this year.
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