A new report from the CMO Council, the Marketing Vitality Index, underscores how a significant lack of resources is obstructing marketing teams' potential to increase revenue and customer acquisition. Primarily,CMOs pinpoint operational efficiency, campaign performance, and digital skills as key areas needing improvement. The study highlights that CMOs are working within a challenging environment that demands greater accountability for results, making the transition to data-driven decision-making crucial for optimizing marketing strategies and spending. As marketing’s influence grows within enterprises, a shift towards top marketing professionals stepping into CEO positions is anticipated by 2025.
According to the CMO Council's new report, an overwhelming 86% of CMOs believe that insufficient resources and capabilities are significantly impeding their teams' ability to drive revenue growth.
The Marketing Vitality Index reveals that CMOs face high-stakes challenges in improving campaign performance, operational efficiency, and martech adoption while meeting increasing customer expectations.
The report emphasizes a pressing need for marketing leaders to embrace data-driven decision making, advocating for a switch to a command center that leverages real-time data.
CCO's increased influence is projected to continue through 2025, as high-profile marketing leaders are poised to transition into CEO roles and drive impactful business outcomes.
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