Clean rooms are the ad tech industry's answer to data privacy concerns while parading the idea of interoperability.Or is it the answer to interoperability while parading privacy?While ad tech figures that out, the broadcast industry is putting clean room tech to work.Compared with the rest of the digital ad ecosystem, "TV is a totally different beast," Nancy Marzouk, CEO of identity resolution provider MediaWallah, told AdExchanger at CES in Las Vegas last week.
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