ChatGPT Ads Manager now supports daily budgets, geo-targeting, and aggregate list view totals. Daily budgets can be selected when creating a new campaign, with daily budgets currently limited to new campaigns. Geo targeting can be set by U.S. state, designated market area (DMA), or ZIP code during campaign creation or later in campaign settings. List view totals now show aggregate totals for key metrics such as impressions, clicks, and spend across campaigns, ad groups, and ads. Separately, new ad experiences are being tested inside the ChatGPT interface, including dynamic call to action options like “Shop Now,” “Book Now,” “Sign Up,” and “Learn More,” selected automatically based on ad creative and destination experience.
"Daily budgets: Choose a daily or lifetime budget when creating a new campaign. For now, daily budgets can only apply to new campaigns Geo targeting: Target by U.S. state, designated market area (DMA), or ZIP code. Set targeting during campaign creation or update it later in campaign settings List view totals: Table views now show aggregate totals for key metrics like impressions, clicks, and spend across campaigns, ad groups, and ads"
"Plus, OpenAI is testing new "experiences" within the ChatGPT interface for ads. OpenAI is testing new call to action tests. "We're beginning an early test of a new ad experience on a small subset of ads. Select ads may include dynamic CTAs such as "Shop Now," "Book Now," "Sign Up," or "Learn More.""
""CTAs are automatically selected based on the ad creative and destination experience, and advertiser controls may be explored in the future. "This lightweight feature is designed to help users better understand and engage with ads in ChatGPT," OpenAI wrote."
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