WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offlineAdvertisers must adopt geo-based omnichannel measurement frameworks that focus on actual business outcomes instead of relying on traditional cookies or IDs.
Transforming down-ballot campaigns with contextual advertising and CTVContextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.
Nexxen adds CTV tools to tap into political ad market growthCTV players investing in new tools for political advertising, including geo-targeting and real-time analysis.