#geo-targeting

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WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

Advertisers must adopt geo-based omnichannel measurement frameworks that focus on actual business outcomes instead of relying on traditional cookies or IDs.

Transforming down-ballot campaigns with contextual advertising and CTV

Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.

Nexxen adds CTV tools to tap into political ad market growth

CTV players investing in new tools for political advertising, including geo-targeting and real-time analysis.

RAIN Notes: Tuesday, April 9 - RAIN News

Public radio's financial perils and lack of presence in the radio business thought sphere are highlighted.
FCC's ruling allows radio stations to use FM boosters for geo-targeted content for limited durations; benefits are emphasized with potential concerns about interference.
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