"Companies are trying to exorcise the bad vibes and spent more than $1.7 billion on AI-related advertising last year - an ongoing marketing blitz that will be inescapable during Sunday's Super Bowl. OpenAI, which makes ChatGPT, is planning its second Super Bowl TV commercial, the Wall Street Journal reported. Anthropic, which offers the Claude chatbot, will counter with ads that mock ChatGPT. Movie star Chris Hemsworth will imagine Amazon's Alexa+ AI assistant murdering him. And Google will air a tearjerker commercial for its Gemini chatbot."
"Commercial breaks in America's biggest yearly TV gathering have previously provided a marketing launchpad for new technologies including cryptocurrencies, electric vehicles and dot-com start-ups. The Super Bowl ads are a high-stakes pitch to win new fans and become enmeshed in American life. But the AI industry faces a special challenge, because it's selling a vision of the future that Americans don't like."
Americans are increasingly using AI apps while expressing skepticism about whether the technology benefits them or society. Elected officials are increasingly moving to restrict the industry. Companies invested over $1.7 billion in AI-related advertising last year to improve public perception. Major tech firms plan high-profile Super Bowl commercials from OpenAI, Anthropic, Amazon and Google to showcase benign, helpful uses. Marketers and political strategists view the campaigns as reputation management aimed at countering public nervousness and heavy political scrutiny. The ads emphasize personal utility—relationships, home projects, job preservation—to make AI feel familiar and less threatening.
Read at The Washington Post
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