Bumble has launched new safety features, including ID verification, aimed at attracting users who prioritize safety. This process requires a government-issued ID for authentication, providing users with a verification badge on their profiles. The 'Review Before You Send' feature helps prevent inappropriate messages, while the 'Share Date' feature allows users to notify select contacts about their dates. These efforts come as Bumble faces a 3.8% decline in quarterly revenue and competition from rivals like Match Group, prompting a focus on improving user experience and safety.
Bumble is introducing new safety features like ID verification and 'Review Before You Send' to attract users prioritizing safety in the dating experience.
The app launched 'Share Date,' allowing users to inform selected contacts about their date details, emphasizing user comfort and safety.
Bumble's recent changes aim to revitalize the app amid declines in user engagement post-COVID and increasing competition in the dating industry.
With a 3.8% decline in quarterly revenue, Bumble's founder, Whitney Wolfe Herd, is focused on enhancing user safety to boost engagement.
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