""We're seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is high. We already had the screens to deliver in-store, and now with Broadsign, we have access to the same advertising toolset that major media owners use, and the ability to scale," explained Gary Siewert, director of marketing and e-commerce, JB Hi-Fi."
""As Australia's leading consumer electronics retailer, JB Hi-Fi is home to some of the world's biggest brands. By partnering with best-in-class solutions such as Broadsign, JB Hi-Fi are not only maximising the potential of their retail media network, they're setting the strongest possible foundation for themselves in an increasingly competitive space," said Ben Allman, regional VP of platform sales at Broadsign."
JB Hi-Fi is implementing the Broadsign Platform to develop its in-store retail media network, covering more than 200 locations in Australia. This technology will streamline operations, allowing for efficient planning, execution, optimization, and measurement of media and ad campaigns from a centralized hub. The platform offers real-time availability, intuitive ad serving, and comprehensive campaign reporting. An open API enables integration with preferred retail systems while maintaining control over the network. This partnership aims to maximize JB Hi-Fi's retail media potential in a competitive market.
Read at Exchangewire
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