"BRAVE, the radically human supply-side platform (SSP) built for precision, performance, and transparency, today (2nd February, 2026) announced the launch of its inaugural list: "The Class of 2026: 10 Rising Ad Tech Stars." This definitive list honours the technical architects, yield engineers, and operational leaders who are rebuilding the open web in an era of agentic AI and privacy-first identity. Selected by BRAVE team members, the Class of 2026 represents a fundamental shift in industry leadership."
"Moving away from the era of "relationship-driven selling" and "sales personalities," this group was chosen for their ability to "touch the metal", engineering the signal infrastructure required to navigate a post-cookie world. "When we look back at the past four years, we remember a world where we were just trying to prove you could build a business on the 'person behind the pixel' without breaking the web," said Eyal Dorenbaum, senior product manager, Platform Solutions at BRAVE."
BRAVE launched 'The Class of 2026: 10 Rising Ad Tech Stars' on 2 February 2026 to honour technical architects, yield engineers, and operational leaders. The list recognizes professionals rebuilding the open web amid agentic AI and privacy-first identity. BRAVE team members selected honourees for engineering skill and operational rigor rather than sales-driven relationships. The listing emphasizes hands-on infrastructure work—signal engineering and identity solutions—needed to navigate a post-cookie ecosystem. Honourees span companies including DoubleVerify, InMobi, Samsung Ads, and Magnite. The release includes in-depth profiles and a BRAVE manifesto titled "Infrastructure of Tomorrow."
#adtech #supply-side-platform #post-cookie-infrastructure #privacy-first-identity #engineering-leadership
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