In "The Instability of Truth: Brainwashing, Mind Control, and Hyper-Persuasion," Rebecca Lemov argues that brainwashing is not just a relic of the Cold War but a practice that continues to manifest in modern contexts. Through her analysis, she connects historical instances of coercion and persuasion from ancient Greece to contemporary examples in social media and cults. Lemov introduces the term 'hyper-persuasion' to describe targeted manipulation techniques, emphasizing how these methods are intricately woven into our media landscape, raising concerns about their impact on cognition and behavior.
In her recent book "The Instability of Truth: Brainwashing, Mind Control, and Hyper-Persuasion," Rebecca Lemov argues that elements of coercion persist in contemporary practices like social media and cults.
Lemov emphasizes that brainwashing, mind control, and hyper-persuasion share a common thread of coercion combined with persuasion, transcending the notion of being merely outdated.
The historical context of brainwashing extends back much further than the Cold War, with practices rooted in ancient Greek rituals and early cultic transformations.
Through her research, Lemov identifies hyper-persuasion as a modern evolution of brainwashing techniques, deeply embedded in the digital landscape of today's media.
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