Still, open programmatic isn't necessarily off the table forever, she says, but there would have to be 'a lot of improvements' across the online ad ecosystem before Bloomberg would even consider reversing its course.
For any loss in revenue that we have from that, we have more than enough opportunities in a tighter, clean experience for our consumers that's way better for.
#bloomberg-media #advertising-strategies #direct-sold-ads #user-experience #content-recommendation-vendors
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