"Blasto, a programmatic advertising ecosystem, has released a new episode in its ongoing 'Ad Tech Woman Power' series, which documents the experiences and perspectives of women working in the global programmatic advertising industry. The initiative focuses on short interviews structured around five questions, inviting guests to reflect on their professional paths, leadership approaches, and the broader developments shaping ad tech."
"In the conversation, she discusses: How programmatic marketing is becoming more specialised and why factors such as precision, trust, and transparency are gaining importance A challenging moment in her marketing career that required her to pause, reassess, and adapt A leader she would like to meet in person: Zaria Parvez, known for shaping Duolingo's distinctive social media presence Blasto encourages companies, associations, and individuals to support the initiative, nominate future guests, and share these conversations to drive visibility across the ecosystem."
Blasto released a new episode of 'Ad Tech Woman Power' featuring Michelle Bugante, global marketing manager at AlgoriX. Bugante explains that programmatic marketing is becoming more specialised and that precision, trust, and transparency are increasingly important. She recounts a challenging marketing moment that required pausing, reassessing, and adapting. Bugante names Zaria Parvez, who shaped Duolingo's social media presence, as a leader she would like to meet. Earlier episodes featured Marta Grgurović, Ekaterina Vagner, and Helen Mussard, who shared career, leadership, and community insights in programmatic and digital advertising. Blasto invites nominations, collaboration, and support; contact Polina Smoliar at polina.s@blasto.ai.
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