"Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results."
"I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?"
"Bing is testing underlined product names and prices in ads. @rustybrick pic.twitter.com/xGGcdr48kP- Sachin Patel (@SachuPatel53124) February 2, 2026"
Microsoft is testing underlined product names and product prices in the shopping ads carousel at the top of Bing Search results. The underline applies to both the product title and the displayed price, creating a subtle text-decoration change rather than altering layout or imagery. The experiment has been observed in at least one browser and screenshots show an underlined version alongside the normal non-underlined version. The visual emphasis could increase user attention on product details and potentially raise click-through rates. The test appears limited and likely represents an A/B or regional experiment monitored through performance metrics.
Read at Search Engine Roundtable
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