"Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you'd just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link icon to them. This test was spotted by Sachin Patel who posted a couple of examples on X - here is one of those examples: Here are more:"
"Bing is testing surrounded links below the ads with a link icon. @rustybrick pic.twitter.com/kKxNapWIrO- Sachin Patel (@SachuPatel53124) September 8, 2025"
"Forum discussion at X."
Microsoft is testing adding a small link icon to each sitelink button in the sitelinks carousel of Bing search ads served by Microsoft Advertising. The sitelink carousel normally appears beneath the search snippet; the test visually marks each carousel item with a link icon to emphasize link behavior. Examples of the change have been observed online showing the icon next to sitelink labels and within carousel navigation. The visual change could influence ad prominence, click behavior, and advertiser metrics, so advertisers and marketers should monitor performance and presentation if the feature expands.
Read at Search Engine Roundtable
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