"The effort, known as Connecting Changemakers, brought together media owners, technology firms and creative partners to demonstrate how DOOH can be integrated with social media, programmatic buying and dynamic creative to support charitable and social initiatives. Led by Perion, Hepmil and Adzymic, and supported by the Out-of-Home Advertising Association of Malaysia (OAAM), the initiative saw OAAM media partners contribute complimentary public service announcement (PSA) airtime across more than 60 digital screens nationwide."
"Big Tree Outdoor played a key role as the main media owner backing the community message, helping to extend reach across high-traffic urban locations. Rather than operating as a traditional campaign showcase, Connecting Changemakers was designed as a collective industry effort, with multiple media owners pooling inventory to support social causes. Live demonstrations also highlighted how programmatic DOOH allows for flexible content delivery, personalisation and measurable results."
Connecting Changemakers mobilised more than 60 digital billboards across Malaysia to support charitable and social initiatives through complimentary PSA airtime contributed by OAAM media partners. The initiative united Perion, Hepmil, Adzymic, media owners, technology firms and creative partners to integrate DOOH with social media, programmatic buying and dynamic creative. Big Tree Outdoor acted as the main media owner, extending reach across high-traffic urban locations. The effort operated as a collective industry action with pooled inventory and live demonstrations that showcased programmatic DOOH capabilities such as flexible content delivery, personalisation and measurable results. The initiative will continue as an ongoing movement encouraging further contributions.
Read at Mashable SEA | Latest Entertainment & Trending
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