"However, the AI era has brought a lot of turmoil, as SEO experts and content creators must now learn how to rank in AI search engines. Why? 68% of consumers use AI for local services or product research. While only 19% of them trust AI results, you can't ignore the fact that companies being mentioned by AI search engines increase visibility. But do you even know where you stand? This is where the best rank tracking tools can help you."
"Making content changes and hoping everything works in your favor is like making a wish upon seeing a shooting star. You need AI SEO tools that track and measure AI mentions and citations. Traditional SEO is still prevalent, but you also must account for AI search. We conducted thorough research to make it easier for you to choose the best of the best."
"Traditional SEO Focus: Keyword rankings on Google and other search engines. Tracking method: Position tracking and traffic monitoring. Citations: Rarely tracked. Visibility metric: SERP rank for target keywords. Content indexing: Submit sitemaps and rely on crawling. New metrics: Mostly traffic and ranking. AI Search Focus: Mentions, citations, and summaries generated by AI (like ChatGPT, Perplexity). Tracking method: Track how often your brand/content is referenced in AI outputs; monitor AI Overviews and generative summaries."
AI-driven search has disrupted predictable Google ranking practices, adding new visibility channels through AI mentions, citations, and generated summaries. 68% of consumers use AI for local services or product research, while only 19% trust AI results; nevertheless, AI mentions still increase company visibility. Traditional SEO metrics emphasize keyword positions, traffic, and SERP ranks, whereas AI search demands monitoring of brand references in AI outputs, AI Overviews, and generative summaries. AI SEO tools must track and measure AI mentions and citations alongside position tracking. Effective rank tracking tools help businesses understand AI citations and optimize content for both search paradigms.
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