BeReal Acquired for 500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table
Briefly

BeReal acquired for €500m by Voodoo, aiming to introduce paid advertising. Despite declining downloads, monthly active users remain steady at 50 million, but updates may not be well-received by loyal users.
Global ad spend to grow by 7.8% to $989.8bn, driven by China's economic recovery, digital expansion, and adoption of retail media, AI, and CTV. Retail media expected to see a significant 17.5% growth.
Paramount and Skydance merger talks halted as Shari Redstone decided against selling her controlling stake to Skydance. Disagreements on terms led to the breakdown, with Redstone likely to pursue National Amusements sale.
Read at Exchangewire
[
]
[
|
]