"And their data collection potential is intimate, to say the least. There are high-end versions with delicate health-tracking features and sub-$100 options that don't come with those bells and whistles, but have a built-in mic for taking prompts and sending reminders. Google acquired Fitbit ages ago, and has long since slurped that health-tracking and fitness data into the core Google identity graph."
"The buy-side offering, called (you guessed it) Max Campaign, launches as Reddit attracts more brands looking to bring AI features to their products. When it comes to performance ad dollars, Reddit is small potatoes compared to Google and Meta, but its core differentiator is the trove of consumer behavior and preference data originating from its hub of user-generated conversations. Paired with a growing and highly engaged user base,"
Advertising continues expanding into new canvases and data sources, with wearable smart rings positioned for growth due to intimate data collection. High-end rings offer health-tracking while cheaper options include microphones for prompts and reminders. Google integrated Fitbit data into its core identity graph, demonstrating how wearable data can feed ad targeting. Reddit launched Max Campaign to attract brands adding AI features, leveraging user-generated conversation data and an engaged community to offer asset-level reporting, community-level performance tracking, audience targeting, and brand-safety controls. Early tests showed a 17% lower average cost per acquisition. Amazon unveiled AI chat-inspired Alexa features at CES.
Read at AdExchanger
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