Baozun (BZUN) Q4 2025 Earnings Call Transcript | The Motley Fool
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Baozun (BZUN) Q4 2025 Earnings Call Transcript | The Motley Fool
"Total net revenues reached RMB 3.2 billion, a 6% increase, with e-commerce revenue at RMB 2.6 billion, up 2.5%, and brand management revenue at RMB 664 million, up 24%."
"E-commerce services revenue rose by 3.1% to RMB 2 billion, driven by digital marketing, IT solutions, and strong luxury online performance."
"Gross profit increased by 35.9% to RMB 451.5 million, while non-GAAP operating profit for the group was RMB 197.7 million, reflecting a 91.4% year-over-year increase."
Total net revenues reached RMB 3.2 billion, marking a 6% increase. E-commerce revenue was RMB 2.6 billion, up 2.5%, while brand management revenue surged 24% to RMB 664 million. E-commerce services revenue rose by 3.1% to RMB 2 billion, with strong contributions from digital marketing and luxury online sales. Gross profit increased by 35.9% to RMB 451.5 million. Non-GAAP operating profit for the group was RMB 197.7 million, reflecting a 91.4% year-over-year increase.
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