The direct mail industry is transforming with Bakergoodchild's new platform, frankk., offering small businesses access to automated, efficient direct mail solutions. By removing high costs and complex setup, frankk. provides no minimum spend options and bulk discounts previously only available to larger firms. The platform significantly reduces setup time and enhances flexibility, supporting personalized marketing efforts. Additionally, concerns about job losses due to automation are addressed, with employees redirected to more valuable tasks, enhancing job satisfaction and service delivery in the sector.
Despite concerns that automation could lead to job losses, innovations like frankk. are demonstrating that efficiency doesn't have to come at the expense of workers.
frankk. removes barriers by offering no minimum spend, no minimum send, and bulk mail discounts previously reserved for large corporations.
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