B2B doesn't mean "back to boring," says HOOKiQ campaign

HOOKiQ launched a two-month advertising campaign to change perceptions of B2B marketing. The campaign uses peak-hour Out-Of-Home billboards, Google Ads, and an AI-generated LinkedIn video commercial. The OOH billboards use quirky, relatable headlines in high-traffic areas during commute times to capture professionals when they are most affected by daily routines. The LinkedIn video commercial was created entirely using artificial intelligence, aligning with HOOKiQ’s tech-forward positioning. The campaign aims to cut through corporate noise and show that market research can be sharp, engaging, and humorous. HOOKiQ also claims brands are using the platform to gain fast insights and competitive advantage.

"Running over the next two months, the multi-channel push combines peak-hour Out-Of-Home (OOH) billboards, Google Ads, and a clever AI-generated LinkedIn commercial to shake up the traditional business-to-business (B2B) marketing landscape."

"Targeting the daily commute, HOOKiQ's OOH billboards feature quirky, relatable headlines placed in high-traffic areas during peak hours. The goal is to catch professionals when they are most susceptible to the daily grind and offer a moment of levity."

"Complementing the physical billboards is a flagship video commercial currently streaming on LinkedIn. In a direct nod to HOOKiQ's own technologically advanced product, the entire video was created using Artificial Intelligence, showcasing the very tech-forward approach the company champions."

""B2B doesn't mean it needs to be 'back 2 boring'," said Pat Langton, Founder of HOOKiQ. "We sometimes take ourselves way too seriously in advertising, and we wanted to tap into that with this campaign. We're here to show that market research can be sharp, engaging, and have a sense of humour.""

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