"Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row. This year though, the avocado brand is using AI to create an interactive tool that offers real-time football predictions and custom guacamole recipes called the Prediction Pit. The brand did not say how much the stunt costs - but the price tag is $8 million for a proper Super Bowl ad."
"This year's Prediction Pit will feature personalized sports and live game predictions as well as guacamole recipes, helmed by actor Rob Riggle as a realistic AI avatar. The Prediction Pit is built on a predictive AI system in which results can change throughout the week or day, depending on variables like player injuries or weather. This is the brand's third year using AI-generated stunts instead of a linear TV Super Bowl ad."
Avocados From Mexico will return to the Super Bowl with the Prediction Pit, an interactive AI tool offering real-time football predictions and custom guacamole recipes. The experience provides personalized sports and live-game forecasts and tailored guacamole suggestions, driven by a predictive AI that updates based on variables like player injuries and weather. Actor Rob Riggle appears as a realistic AI avatar to deliver the content. The activation continues the brand's recent shift away from traditional linear Super Bowl spots after prior AI stunts like GuacAImole and the 2025 Guacline. The campaign acknowledges AI risks and emphasizes careful safeguards against hallucinations and uncanny-valley effects.
Read at Digiday
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