Automated Creative launches new interface incorporating ChatGPT

"This in-platform build allows brands to deploy scaled creative effectiveness tests into their digital media, able to be managed in one place - from creative build, to trafficking, tracking and measurement. The update also includes the incorporation of ChatGPT in an easy-to-use, updated grid-style interface which enables brands to understand what's working in their advertising and respond in real-time."

"Automated Creative is unique in its offer; enabling brand teams to automate the production of an unlimited number of unique ads, and with ChatGPT they can ideate, draft, rewrite and correct brand creative in-platform faster than ever. ChatGPT enables any user within Automated Creative's tool, CREATOR, to prompt their way into more varied thinking as they build campaigns, finding different copy variants, tone, and even brainstorming new ideas."

"The platform offers a centralized way to manage large-scale creative optimization efforts across multiple platforms. It supports sprint methodologies to test multiple hypotheses and provides immediate insights that can move the needle on performance, throughout the funnel - for all audiences, platforms and objectives."

Automated Creative has launched major platform updates enabling brands to conduct scaled creative effectiveness tests within a unified interface. The platform consolidates creative development, trafficking, tracking, and measurement in one location. Integration of ChatGPT allows users to ideate, draft, rewrite, and refine brand creative directly within the CREATOR tool. Teams can generate unlimited unique ad variants and test multiple hypotheses simultaneously using sprint methodologies. The centralized system provides real-time insights across multiple platforms, audiences, and marketing objectives, enabling brands to respond quickly to performance data and optimize creative strategy at scale.

Read at Thedrum