"Readpeak's proprietary ground-breaking technology offered Audible a unique bespoke templating solution to create and change content in seconds enabling instant AB testing. Plugging directly into Audible's existing site content to transform it into formats built to engage, the solution was relevant, brand-safe, and rooted in the client's own storytelling. It flipped the normal model of "make an ad, then distribute it" into "use what you already have, instantly adapt it, and make it work harder.""
"Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase funnel - which is where Audible wanted to be. But to date, no one has ever used an automated native solution not just to test, but to fuel genuine creative thinking."
Native advertising quality has declined over the past five years while traditionally serving lower-funnel conversion strategies. Readpeak targets the mid-funnel where customers explore and consider purchases, aligning with Audible's objectives. The platform provides bespoke templating that plugs into existing site content to transform it into engaging, brand-safe formats rooted in client storytelling. The approach reverses the usual ad-then-distribute model by adapting existing content instantly, creating 107 ad variations, 19 landing pages and placements across 125 publishers. Ads and asset variations were automated in minutes, enabling rapid A/B testing, real-time optimization and greater campaign efficiency. Publisher-specific adaptations ensured harmonious integration with each publisher's look and feel.
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