The ongoing legal battles highlight Google's dual monopolies over search and ad tech, raising the stakes for the media industry as it navigates regulatory pressures.
Critics argue that Google's overwhelming influence in the media sector has left it at the mercy of monopoly practices, calling for regulatory measures to curb its control.
After losing an initial case regarding its search empire, Google faces intensifying scrutiny, especially with expectations of a DOJ victory in the ad tech trial.
Legal experts warn that no matter the outcome of the current antitrust trials, Google's appeals process is likely to extend and complicate the resolution further.
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