Tom Goodwin, a prominent marketing thinker and author, is now a columnist for The Drum, where he will critically analyze how AI reshapes marketing. Known for his provocative insights, Goodwin intends to cut through jargon and hype to discuss the real utilities of AI in business. He plans to ask essential questions about AI's effectiveness, potential risks, and the implications for current marketing strategies. By focusing on actionable insights rather than future promises, he aims to help readers leverage today's technologies for tangible results.
In his new column, Goodwin will pose the difficult questions that often go unanswered in the rush to embrace new AI tools, such as their practical utility and associated risks.
Goodwin will challenge marketing's persistent assumptions, questioning what truly works, what has never succeeded, and what critical elements have been lost amid the hype surrounding AI.
Collection
[
|
...
]