"Apollo.io's acquisition of Pocus marks a significant step in its strategy to penetrate deeper into enterprise sales workflows, leveraging Pocus' revenue intelligence technology."
"Pocus aggregates signals from CRM systems and customer behavior to identify accounts with the strongest buying indicators, providing actionable recommendations for sales teams."
Apollo.io has acquired Pocus, a revenue intelligence startup, to strengthen its enterprise sales efforts. This acquisition combines Apollo's extensive outreach and data infrastructure with Pocus' technology, which helps sales teams identify high-potential accounts. Founded in 2015, Apollo.io is nearing $200 million in annual recurring revenue and serves over 600,000 companies. The appointment of Matt Curl as CEO signals a strategic shift towards acquisitions, with Pocus being the first significant move. Pocus, founded in 2021, provides actionable insights by aggregating various sales signals and customer data.
Read at TNW | Startups-Technology
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