American Eagle Outfitters has initiated its own affiliate program, branded 'Live Your Life', to foster customer connections and boost sales through influencer partnerships. Launched in March, the program offers influencers exclusive perks like early collection access and commissions for promoting the brand. CMO Craig Brommers noted that it aims to strengthen customer relationships amid a challenging retail environment and reflects the evolving landscape of online marketing. This marks the brand’s first self-operated affiliate initiative after successful collaborations with other networks, enhancing its commerce and content scalability.
In exchange for plugging the brand on social media, members can receive a suite of perks, including early access to new American Eagle collections, exclusive discounts and commissions on merchandise sales.
Brommers told Modern Retail that the new affiliate program 'is an opportunity to help us scale from a commerce perspective and scale from a content perspective.'
American Eagle has partnered with affiliate networks before, including LTK and ShopMy. Those relationships have been 'super successful,' Brommers said.
The program is being branded as the 'Live Your Life' affiliate community, a tie-in to American Eagle's most recent marketing campaign.
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