TikTok is rolling out nationwide Amber Alerts on users' For You Pages in partnership with the NCMEC, aimed at aiding in the recovery of missing children. This feature, which interrupts video feeds with alerts highlighting vital information of missing children, is expected to engage over 170 million Americans. The initiative follows a successful pilot in Texas, generating significant user engagement. It also aligns with TikTok's broader efforts against child exploitation. Additionally, TikTok plans to support NCMEC by donating advertising credits and leveraging popular creators to raise awareness.
"What we know is that images are the number one critical tool for bringing kids home. By being able to distribute these pictures to individuals who are holding their phones..."
"Once issued, users' video feeds will be interrupted by a black Amber Alerts screen, which will display photos and identifying information for the missing child..."
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