Amazon's Rufus is an example of Big Tech integrating AI chatbots into consumer-facing platforms. However, these AI services are limited to the platform, as seen with Twitter's bot Grok having a certain gendered tone aligned with preferences like Elon Musk.
Google is receiving criticism for search engine monetization. To counter this, Google is now showing search ads below featured snippets, blending them with organic content like Wikipedia-type information or press releases. The ads, ranging from text-based links to shopping carousels, are mixed with organic content but clearly labeled.
Presidential campaigns are adjusting ad strategies due to scandals and fundraising. Trump's campaign received increased donations after a scandal, while Biden's campaign struggles with fundraising post-debate. Biden plans to invest $50 million in ad buys to recover from damage control.
#ai-chatbots #search-engine-monetization #presidential-campaigns #digital-advertising #fundraising-strategies
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