Retail media is surging.According to Insider, retail media ad spending is set to hit $45 billion this year and $61 billion by 2024.Morgan Stanley is forecasting $130 billion by 2025, while GroupM predicts retail media's total addressable market will hit $160 billion by 2027.But the enthusiasm swirling around the growth of retail media obscures the fact that Amazon is gobbling up an enormous portion of those ad dollars.
[
add
]
[
|
|
...
]