Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
Briefly

Amazon Ads is upgrading its transparency tools to improve reporting via the Traffic Events API, which includes better brand safety controls. This follows criticism of its platform for monetizing objectionable content. YouTube plans to launch a new lower-cost subscription tier, 'premium lite,' aimed at providing ad-free access to podcasts and how-to videos, potentially reshaping creator monetization. Additionally, OpenAI has achieved a significant milestone, surpassing 400 million weekly active users, demonstrating the rapid growth and increasing demand for its AI capabilities.
Amazon is enhancing its ad transparency tools by introducing new page-level reporting and strengthening brand safety controls following scrutiny of its ad platform.
YouTube's upcoming 'premium lite' subscription offers an ad-free experience focusing on podcasts and how-to clips, marking a significant shift in monetization for creators.
OpenAI has achieved over 400 million weekly active users, reflecting its rapid growth and indicating a significant increase in demand for its AI services.
The addition of the 'premium lite' tier by YouTube suggests a strategic pivot to attract new subscribers while potentially affecting existing monetization models for content creators.
Read at Exchangewire
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