In a series of antitrust lawsuits, the U.S. Justice Department has accused Google, a subsidiary of Alphabet, of maintaining illegal monopoly power in the internet search and adtech markets. A federal judge recently ruled against Google, agreeing that the company's exclusive agreements with major firms, such as Apple's, hamper competition. The proposed remedies might involve limitations on Google's default search payment strategies and restructuring its software. The final decision on remedial measures is expected by August 2025, but Google plans to appeal the ruling.
In a landmark ruling, District Judge Amit Mehta concluded that Google's agreements to remain the default search engine violated antitrust laws and enforced illegal monopolistic practices.
The Justice Department's lawsuit highlighted Google's substantial payments to major tech players like Apple, asserting that such agreements harm competition and threaten consumer choice.
As consequences of the antitrust ruling loom, both Google and the Justice Department have outlined potential remedies, including limiting Google's payment strategies and restructuring its software ownership.
With the court's determination of Google's monopoly, the future of its business model, which relies heavily on exclusivity and financial arrangements, is now at a critical juncture.
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