"People who enter phrases such as best flowers for Valentine's Day, might see ads from an Albertsons banner in their area. Albertsons' participation in the pilot program follows other steps the company has taken to integrate agentic and generative AI tools into its operations. Albertsons said its retail media unit, Albertsons Media Collective, will be looking to help brands reach shoppers through ChatGPT as the pilot program progresses."
"In a description of the pilot on its website, OpenAI said advertisements do not influence the answers ChatGPT generates. The company added that it does not share people's conversations with advertisers and will always label ads as sponsored and visually separate them. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks, OpenAI said."
Albertsons joined an OpenAI pilot program to test conversational advertising in ChatGPT, beginning with Valentine's Day–related ads. Users entering queries like best flowers for Valentine's Day may see localized Albertsons banner ads. Albertsons Media Collective will help brands reach shoppers through ChatGPT as the pilot progresses. Albertsons has been integrating agentic and generative AI tools into operations. OpenAI states ads do not influence ChatGPT answers, that conversations are not shared with advertisers, and that ads will be labeled and visually separated. Ads will appear for adult users on Free and Go tiers, while paid tiers remain ad-free.
Read at www.grocerydive.com
Unable to calculate read time
Collection
[
|
...
]