Airbnb is evolving by launching 'Airbnb Services' alongside enhancements to 'Airbnb Experiences'. With Services, users can now book additional offerings like massages, private chefs, and photography while renting unique homes. Experiences, updated to be more prominent, include local tours and special events. Both features will be accessible through dedicated tabs in the app, allowing users to plan their trips in a more integrated way. This aligns with Airbnb's ongoing growth strategy as it seeks to boost engagement and revenue amidst a mature rental market.
Airbnb is launching 'Airbnb Services', expanding beyond homes to offer a variety of services such as photography, massage, and private dining experiences.
The new Services and Experiences features will get their own tab on the app, providing users with a complete trip timeline and increasing visibility for local activities.
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