Recent research by Adobe shows a significant rise in AI search referrals, with a staggering 1,300% increase during the 2024 holiday season compared to the previous year. This change in consumer behavior indicates a growing acceptance of AI chatbots as a search tool. The report also highlights how users referred by AI search spend 8% more time on retail sites and show increased engagement metrics compared to traditional search referrals. This trend suggests that AI tools may enhance the relevance of search results, leading to deeper interactions with retail websites.
AI search referrals surged 1,300 percent during the 2024 holiday season compared to 2023, with Cyber Monday seeing a 1,950 percent jump.
Users referred from AI search stay on the site 8 percent longer and browse different pages 12 percent more than those from traditional search.
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