"Owing to soaring costs during this sporting tournament, mobile becomes a preferred, innovative and lucrative medium for advertisers compared to traditional platforms. In fact, 73% of IPL viewers tuned into the tournament digitally last year, and 30% prefer watching it solely on mobile. The advent of smart surfaces like the Glance smart lock screen that facilitate effortless app downloads with a single tap is a game changer."
"The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. It encourages growth marketers to embrace artificial intelligence and machine learning to generate personalized content at scale, tailor user experiences, drive efficiencies and measure success."
Glance and Adjust jointly launched The Cricket Playbook for Growth Marketers, a comprehensive guide for leveraging the 2024 cricket season through mobile advertising. The report analyzes user behavior and content consumption patterns during cricket tournaments, offering best practices for engaging cricket enthusiasts on smart surfaces. It recommends growth marketers adopt artificial intelligence and machine learning to create personalized content at scale, enhance user experiences, and improve campaign efficiency. Device-based attribution models are emphasized to increase accuracy, reduce ad fraud, and optimize return on ad spend. With 73% of IPL viewers consuming content digitally and 30% watching exclusively on mobile, smart lock screens represent an innovative advertising medium that outperforms traditional platforms in cost-effectiveness.
#mobile-advertising #cricket-marketing #growth-marketing #ai-and-machine-learning #smart-lock-screen
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