Conferences rely on networking to attract attendees, but many participants find traditional networking ineffective and awkward. Artificial intelligence can analyze attendee profiles and preferences to surface the most promising connections and reduce unproductive interactions. AI-driven matchmaking filters and prioritizes potential contacts to focus on those likely to create deals or jobs. Event platforms applying AI across industries have improved attendee experiences by facilitating more organic, useful conversations. Targeted introductions enabled by AI reduce overwhelm at large events and increase the likelihood that attendees leave with meaningful professional relationships and development outcomes.
"The human connection is the most important piece of events, and AI is a powerful tool to extend human capabilities," said Ville Vanhala, vice president of customer experience and co-founder of Brella. "You can have 15 human connections, but are they valuable? AI can help you separate the good from the bad and decide which will help create new deals or jobs."
"While we had our venues, activities, speakers, and other aspects down to a science, we knew that some attendees were feeling overwhelmed by the fact that thousands of people surrounded them and couldn't engage in enough organic conversations," said Mary Margaret Soderquist, director, audience and community marketing at Forbes.
"leave the event with more useful and meaningful connections that they would have without this tool."
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