"Moloco has quietly and without ego or notoriety built up a powerful, profitable, rapidly growing business that is creating real impact for its customers by democratizing access to the tools and technology that moves brands. Telling the story of AI and advertising technology - two notoriously complex areas of business - in a way that clearly and simply highlights the business's strengths and differentiators is a real challenge."
"The age of AI presents an opportunity to build a future-proof team that is stronger, leaner, and more focused on the things that matter. Mitchell will continue to build out the communications teams in the weeks ahead as the advertising industry turns to AI for media buying, ad creation and audience mapping."
Mitchell brings extensive communications experience from SiriusXM, NBCUniversal, Viacom, and Launchsquad to her new role at Moloco. She will report to Chief Marketing Officer Paul D'Arcy and oversee the global communications team responsible for executive, internal, and external communications. Mitchell recognizes Moloco's achievement in building a profitable, rapidly growing business that democratizes access to advertising technology. She identifies the primary challenge as communicating complex AI and advertising technology concepts clearly to highlight the company's strengths and differentiators. Mitchell plans to expand the communications team while leveraging AI to create a stronger, leaner, and more focused organization.
Read at Axios
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