Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators | AdExchanger

"Agentio aims to be a "frictionless" buying experience for creator marketing, similar to how DoubleClick and The Trade Desk enabled one-click ad buying in the early days of the internet, he said. The platform uses AI to match brands to relevant creators by analyzing creator content and determining shared interests or goals. From there, the two parties can strike a deal."

"Agentio's goal is to establish creator marketing as part of every advertiser's media plan and to "make buying creative content as important and as easy as the way brands buy Meta ads and Google Ads today," Leopold said. The process is pretty straightforward: Advertisers share their brand goals and budget with Agentio. Then, its AI finds the best creators for them to partner with."

Agentio is an influencer marketing platform that automates creator-brand matching by analyzing creator content and identifying shared interests or goals. The platform currently focuses on YouTube creators and aims to create a frictionless buying experience comparable to early programmatic ad platforms. Advertisers provide brand goals and budget, and the AI recommends and connects them with suitable creators for partnership. Agentio raised $40 million in Series B funding led by Forerunner and plans to increase headcount from 35 to over 100, hiring across product, engineering, and go-to-market teams to scale operations.

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