Ziff Davis has acquired The Skimm, aligning it with their Everyday Health Group while allowing it to retain its standalone identity and 75 employees. Founded in 2012 by Danielle Weisberg and Carly Zakin, The Skimm focuses on concise, engaging news for millennial women, despite market saturation. Over years, it faced various challenges, including layoffs and a shift towards video. Despite losing subscribers, the original vision remains intact as endorsements reflect its continued appeal. Financial terms of the acquisition were not disclosed, nor was clarity provided on profitability and audience changes.
The Skimm's acquisition signifies Ziff Davis expanding its media portfolio while reinforcing The Skimm's commitment to its original mission of engaging millennial women.
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